We developed a one day session, filled with new insights, feedback on your marketing approach, answers to crucial questions, strategic scenarios and practical solutions, and much more. In short: a city marketing boost. Some features of the one day session:
Tailor-made. A city marketing approach is always tailor-made. ‘One size fits all’ does not apply. Every city, region, country has specific situations, opportunities to seize and issues to deal with. It’s up to the client to decide on the focus during the session. If you have specific questions on branding, on partnerships, on governance, or any other issues, we focus on those topics.
Interactive. The day has the character of a workshop, an active brainstorm. We serve as a sounding board for burning questions. The day has a certain format, with some ‘fixed’’ elements and much room for improvising.
Effective. Where’s room for improvement? By discussing aspects of a successful city marketing approach, we discover what needs attention. It’s like a check-up: what is going well, what needs to be fixed?
Energetic. New ideas, practical principles, mind maps, co-creation, inspiring examples of cities, regions, countries. This ensures the day being far from dull!
Integrated. In city marketing, almost everything is interrelated. During the session, these relations are made visible, and a cohesive approach explained. Strategic topics, more concrete activities, partnerships, ambassadors. These pieces of the jigsaw puzzle are dealt with individually and in relation to each other. At the end of the day, you also have a clear picture of the complete puzzle.
If you are interested in this service, please contact us. Our pleasure to share additional information with you.