Author Archives Citymar Consultancy

4. STRATEGY → ACTION

maart 25, 2014
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Concrete day-to-day activities need to be based on a wise and solid long term strategy. This strategy obviously includes a great number of interrelated topics. We assist in translating the strategy into concrete action. One example would be connecting the long term brand strategy with daily activities to strengthen the brand.

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5. Partnerships

maart 24, 2014
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One crucial element in place marketing is teaming up with partners. Since many organizations in the city (or region, country) benefit from a good profile, you can work on the marketing as a joint effort: government, businesses, institutions and other stakeholders. We share many concrete tips on partnerships and ambassadorships.

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6. Integrated

maart 23, 2014
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One topic in city marketing can hardly be isolated from other topics. For instance, the economic image and the city-DNA are interrelated. In our work, we involve topics such as smart cities, sharing economy, urban ageing, the Global Goals, and other relevant aspects. Since these are all part of a wise, balanced and integrated approach.

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