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As simple as possible …

juni 1, 2016
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“Everything must be made as simple as possible. But not simpler.” These wise words by Albert Einstein also apply to city marketing. Making it as simple as possible, but not simpler, as if it was a goals in itself. It’s clear that city marketing is immensely comprehensive. A city is a unique, huge and much […]

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Guest lecture in Milan

mei 19, 2016
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On 19th of May, Robbert Nesselaar gave a full-day guest lecture at IULM University of Languages and Communication in Milan, Italy. The class: students following a Master’s degree in Social, Political and Institutional Communication. City branding (including story telling) is one of the topics in this Master. The morning session included a theoretical framework, major […]

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