Author Archives Citymar Consultancy

As simple as possible …

juni 1, 2016
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“Everything must be made as simple as possible. But not simpler.” These wise words by Albert Einstein also apply to city marketing. Making it as simple as possible, but not simpler, as if it was a goals in itself. It’s clear that city marketing is immensely comprehensive. A city is a unique, huge and much […]

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Guest lecture in Milan

mei 19, 2016
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On 19th of May, Robbert Nesselaar gave a full-day guest lecture at IULM University of Languages and Communication in Milan, Italy. The class: students following a Master’s degree in Social, Political and Institutional Communication. City branding (including story telling) is one of the topics in this Master. The morning session included a theoretical framework, major […]

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We are passionate about working with cities.

april 23, 2015
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1. Urban Objectives

maart 28, 2014
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Marketing plays a crucial role in successful city management. It contributes to realizing the strategic objectives of cities, regions, countries. Marketing is clearly a means to an end, not a goal in itself. Citymar Consultancy assists in connecting the marketing approach with your urban, economic, social objectives.

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2. DILEMMAS, CHOICES, PRINCIPLES

maart 27, 2014
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City marketing is all about tackling complicated dilemmas, making clear choices and applying effective principles. We have developed expertise in all of these areas, and can share possible scenarios and concrete tailor-made solutions. By using pragmatic checklists, analysing the specific situation of our clients.

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3. Clear Analysis

maart 26, 2014
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What needs to be solved? What is bothering the city? What needs focus? What is the present and what the aspired situation? Based on city marketing and branding analysis, we assist cities in asking the right questions, and –in teamwork with the client- come up with answers and decisions for both strategy and action.

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4. STRATEGY → ACTION

maart 25, 2014
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Concrete day-to-day activities need to be based on a wise and solid long term strategy. This strategy obviously includes a great number of interrelated topics. We assist in translating the strategy into concrete action. One example would be connecting the long term brand strategy with daily activities to strengthen the brand.

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5. Partnerships

maart 24, 2014
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One crucial element in place marketing is teaming up with partners. Since many organizations in the city (or region, country) benefit from a good profile, you can work on the marketing as a joint effort: government, businesses, institutions and other stakeholders. We share many concrete tips on partnerships and ambassadorships.

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