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WHAT CAN WE DO FOR YOU?

We support cities in reaching the next level in their city marketing and branding. From small towns to metropolitan areas, regions and even countries.
URBAN OBJECTIVES

1. Urban Objectives

Marketing plays a crucial role in successful city management. It contributes to realizing the strategic objectives of cities, regions, countries. Marketing is clearly a means to an end, not a goal in itself. Citymar Consultancy assists in connecting the marketing approach with your urban, economic, social objectives.
DILEMMAS, CHOICES, #15DF6D8

2. DILEMMAS, CHOICES, PRINCIPLES

City marketing is all about tackling complicated dilemmas, making clear choices and applying effective principles. We have developed expertise in all of these areas, and can share possible scenarios and concrete tailor-made solutions. By using pragmatic checklists, analysing the specific situation of our clients.
CLEAR ANALYSIS

3. Clear Analysis

What needs to be solved? What is bothering the city? What needs focus? What is the present and what the aspired situation? Based on city marketing and branding analysis, we assist cities in asking the right questions, and –in teamwork with the client- come up with answers and decisions for both strategy and action.
STRATEGY

4. STRATEGY → ACTION

Concrete day-to-day activities need to be based on a wise and solid long term strategy. This strategy obviously includes a great number of interrelated topics. We assist in translating the strategy into concrete action. One example would be connecting the long term brand strategy with daily activities to strengthen the brand.
PARTNERSHIPS

5. Partnerships

One crucial element in place marketing is teaming up with partners. Since many organizations in the city (or region, country) benefit from a good profile, you can work on the marketing as a joint effort: government, businesses, institutions and other stakeholders. We share many concrete tips on partnerships and ambassadorships.
INTEGRATED

6. Integrated

One topic in city marketing can hardly be isolated from other topics. For instance, the economic image and the city-DNA are interrelated. In our work, we involve topics such as smart cities, sharing economy, urban ageing, the Global Goals, and other relevant aspects. Since these are all part of a wise, balanced and integrated approach.
If you are interested in our services, please get in touch with us by filling in the contact form.

WELCOME

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We advise cities, regions and countries on both strategic as well as more practical topics.

What can you expect from us? Energy. Focus. Original views. Creative input. Critical feedback. And practical solutions on city, region, and country marketing and branding. We keep things as simple as possible: through clear analyses, clear solutions, and clear language.

What’s new

01
Jun
“Everything must be made as simple as possible. But not simpler.” These wise words by Albert Einstein also apply to city marketing. Making it as simple as possible, but not simpler, as if it was a goals in itself. It’s clear that city marketing is immensely comprehensive. A city is a unique, huge and much […]
19
Mei
On 19th of May, Robbert Nesselaar gave a full-day guest lecture at IULM University of Languages and Communication in Milan, Italy. The class: students following a Master’s degree in Social, Political and Institutional Communication. City branding (including story telling) is one of the topics in this Master. The morning session included a theoretical framework, major […]

CONTACT

If you have any questions in the field of city, region or country marketing, please get in touch with us.
It’s our pleasure to share what we can do for you.

Contact: Robbert Nesselaar
+31 6 52 06 36 88
r.nesselaar@citymar.com

Citymar Consultancy
World Trade Center Rotterdam
Beursplein 37
PO Box 30223
3001 DE Rotterdam
The Netherlands

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